Public Relations Plan Essay Example | Topics and Well Written Essays - 750 words

Public Relations Plan - Essay Example What the public thinks of one school carries a weight that could make or break it. To cope with the demand for information, public relations has become an indispensible tool for schools and organizations all over. With this, schools can maintain an aura of trust, credibility, and cooperation with the general public as well as the people inside the school. This is important in many ways because who you know and who knows you really count in any business. A single remark from a parent could ruin a school, not enough exposure to the public could limit the number of students coming to the school, and a bad image could discourage potential students from even considering enrolling to that school. It goes on and on. With proper public relations, all those can be avoided. Communicating with the Community It is imperative that the school maintains contact with the people inside and around it. That means talking and listening to everyone from the staff, the faculty, the administration, the stu dents and their families, and the community in general. The school must strive to empower everyone with information about itself, its current status, and the status of its students. It must also increase the amount of interaction between the school and community, in effect increasing the involvement and support of the community in the school’s affairs. This can be achieved by holding meetings and events that could serve as forums where people can discuss about the important things relevant to the school. For the teachers and staff, Faculty and staff meetings could be held monthly or as needed to keep everyone updated and to provide an outlet for discussion; for parents, Parent-Teacher conferences can be done regularly to bring them up to speed with their children’s performance, any events in school to look out for, and to discuss better ways to help the children have the best education; Giving recognition to the achievers is also a form of feedback. It gives a sense of pride and lets parents know that their child is doing well, while the student gets motivated to study harder; the students should also have a say through student forums and other such activities; to keep the school in the eyes of the community in general, some of the most concrete ways are distributing school publications or newsletters, student ambassador programs, and participating or hosting community events; other ways that are important would be cleaning up the school’s image through an awareness campaign or community outreach program, instructing the teachers to be more open to students’ and parents’ concerns by offering a listening ear to them, or putting up a ‘Questions, comments or suggestion box’ (or any equivalent) wherein anyone can voice a concern at any time. All the while, the school itself provides the information in an open manner with enthusiasm and a visible concern for the proper education of the students. Crisis Management The best way to handle a crisis is preventing it, or failing that, preparing for it. Crisis aversion is the primary focus for crisis management. The school needs to look for possible crises that may occur and take the necessary steps to prepare for it. For incidents beyond the control of the school, steps can also be taken to mitigate the damage that can be caused. First, prevention is the key. Check the safety of

UK Budget Hotels Case Study Example | Topics and Well Written Essays - 3500 words

UK Budget Hotels - Case Study Example The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002) Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002) Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. The hotel chain is owned by Whitbread Company and it was opened to over competition to the Travelodge. The very first group of the hotel were built next to Beefeater in 1987-1988. Ever since 1987, the premier hotels have developed to become the biggest chain of hotels in the whole of UK. In the year 2004 Whitbread re-branded the travel inn company to be known as premier Travel Inn after acquiring the rival group Premier Lodge that was owned by Spirit group at a total sum of 505 US Dollars. The name has been re-branded again to Premier Inn in this year (2007) Company logo; source (Premier Inn, 2007) Premier inn summary information (Premier Inn, 2007) Type Public Founded 1987 Headquarters Flag of England Luton Area served United Kingdom Industry Hospitality Parent Whitbread Rooms capacity 32,500 Rooms The hotel chain has created a policy of having similar rooms in all of its hotels; the rooms usually have a double bed/ twin beds, a working desk, shelves, a TV set and a shower. Some rooms have extra pull-out beds or on sofa, there are referred as family rooms. Usually these rooms are not priced higher than the standard rooms, as they are same in size. In the year 2006 premier inn modified their general room design; however the rooms still have the same standard of facilities as in the past. Currently, the company offers a few numbers of rooms where smoking is allowed, but as from January 2008, the company aims at making banning smoking in all rooms. (Premier Inn, 2007) Pricing policy Premier Inn's charges a daily amount per room occupied not considering the number of people occupying the room, the maximum allowed number is two adults and two children. The price of a room according to the company website is from $ 48, however many of its chain charge a minimum of $55, though the pricing depends on where the hotel is located and on particular days of the week. For example prices are higher on a week day than during a weekend. Unlike their main competitor