Thursday, May 7, 2020
Public School Facility Bonds Proposition 51 Essay
On November 8th, 2016, the Public School Facility Bonds Proposition 51 appeared on the ballots for Californians to vote either for or against the issuing of $9 billion toward constructing and improving school facilities for K-12 schools along with community colleges. Proposition 51 aims to split these funds amongst public schools, charter schools, technical education facilities, and community colleges in an effort to modernize Californiaââ¬â¢s school facilities for the better. This proposition was the first education bond to appear on the ballot since 2006. While there are obvious ramifications for passing Proposition 51, I personally support this initiative because improving our school facilities would not only uphold the standard of providing quality education for students, but it would ensure that they would reach their maximum potential by having the resources and facilities to succeed. Without these bonds, Californiaââ¬â¢s schools could have the potential of having hazardo us environments for students if structures are not upheld. Some of the concerns that ultimately issued Proposition 51 to be put into the ballot extends to a variety of issues between the state and more local levels. The first issue that came to many legislatorââ¬â¢s attention was how local agency spending on schools were affecting the needs of students based on money that was being spent prior to 2016. Andrew Ujifusaââ¬â¢s article ââ¬Å"California Rolls Toward Implementation on Overhauled K-12 Funding Formulaâ⬠points outShow MoreRelatedFmcg Products Classification5487 Words à |à 22 PagesRescue Treatment; Taaza: Taazgi bhari chaai, dimaag khul jaaye. The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.à Its brands include: Food brands: * Annapurna salt and atta * Bru coffee * Brooke Bondà (3 Roses, Taj Mahal, Taaza, Red Label) tea * Kissan squashes, ketchups, juices and jams * Liptonà tea * Knorrà soups amp; meal makers and soupy noodles * Kwality Wallsà frozen dessert * Modern Bread, ready to eat chapattis and other bakeryRead MoreFeasibility Study on Setting Up an Environmental Laboratory9679 Words à |à 39 Pagesstandard services to our customers by carrying out analysis on all samples using officially approved test methods such as: ASTM (American Society for Testing and Materials), BS (British Standards), EPA (Environmental Protection Agency), APHA (American Public Health Association), AOCS (Association of Official Analytical Chemists), NBS (National Bureau of Standards), API (Association of Petroleum Industry) and In-house methods. Quality Assurance Policy STOOK Environmental Services Company is committedRead MoreFeasibility Study on Setting Up an Environmental Laboratory9668 Words à |à 39 Pagesstandard services to our customers by carrying out analysis on all samples using officially approved test methods such as: ASTM (American Society for Testing and Materials), BS (British Standards), EPA (Environmental Protection Agency), APHA (American Public Health Association), AOCS (Association of Official Analytical Chemists), NBS (National Bureau of Standards), API (Association of Petroleum Industry) and In-house methods. Quality Assurance Policy STOOK Environmental Services Company is committedRead MoreA Financial Perspective on Mergers and Acquisitions and the Economy19349 Words à |à 78 PagesJensen Harvard Business School MJensen@hbs.edu à © Michael C. Jensen, 1987 ââ¬Å"The Merger Boomâ⬠, Proceedings of a Conference sponsored by Federal Reserve Bank of Boston, Oct. 1987, pp.102-143 This document is available on the Social Science Research Network (SSRN) Electronic Library at: http://papers.ssrn.com/ABSTRACT=350422 The Free Cash Flow Theory of Takeovers: A Financial Perspective on Mergers and Acquisitions and the Economy Michael C. Jensen* Harvard Business School MJensen@hbs.edu FromRead MoreTheories on Financial Analysis6426 Words à |à 26 Pagesdecision as to whether the company will remain as a going concern. Financial failure can be described in many ways. It can mean liquidation, deferment of payments to short-term creditors, deferment of payments, to interest on bonds, deferment of payments on principal on bonds, or the omission of a preferred dividend. One of the problems in examining the literature on forecasting financial failure is that different authors use different criteria to indicate failure. Where reviewing the literature,Read Moredigital marketing impact on consumer buying behavior13654 Words à |à 55 PagesIntegrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS PL 1210 FI-00101 HELSINKI FINLAND à © Marko Merisavo and Helsinki School of Economics ISSN 1235-5674 Read MoreA Case Study of International Brand Management: Comparison of Lexus Brand Management in Brazil, United States and Japan.39374 Words à |à 158 PagesA CASE STUDY OF INTERNATIONAL BRAND MANAGEMENT: COMPARISON OF LEXUS BRAND MANAGEMENT IN BRAZIL, UNITED STATES AND JAPAN. Wakayama University Graduate School of Economics Supervisor: Sotaro Sasaki Author: Ana Cecilia Fernà ¡ndez Pedrozo Student Number: 17410030 Table of Contents INTRODUCTIONà ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã · 1 I. ANALYSIS OF THEORETICAL BACKGROUNDà ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã ·Ã · 4 I.1. BRAND MANAGEMENTRead MoreCorporate Finance69408 Words à |à 278 Pagesuk/current_students/programme_resources/lse/index.shtml This guide was prepared for the University of London International Programmes by: Dr. P. Frantz, Lecturer in Accountancy and Finance, The London School of Economics and Political Science R. Payne, Former Lecturer in Finance, The London School of Economics and Political Science Dr. J. Favilukis, Lecturer, The London School of Economics and Political Science This is one of a series of subject guides published by the University. We regret that due to pressure of work the authors areRead MoreConsumer Preference And Perception Of Cadbury Chocolate9618 Words à |à 39 PagesCSOL diluted its equity stake to 40% to comply with FERA guidelines. In 1982, the name was changed to Hindustan Cocoa Products. CSOLââ¬â¢s shareholding was increased to 51% in Jan ââ¬â¢83 through a preferential rights issue of Rs. 700mm. The current name was restored in Dec ââ¬â¢89. In 2001, Cadbury Schweppes made an open offer to acquire the 49% public holding in the company. The parent holds over 90% of the equity capital after the first open offer. A second open offer has been made to buyback the balance shareholdingRead MoreBusiness Plan of Skytrails Airline, Ltd.14517 Words à |à 59 Pagesplans to establish itself as a niche player in the long-haul market of business travel. By continuously focusing on the needs of the premium-class business traveller, SkyTrails will provide the best value proposition in the markets it serves. It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare. EXECUTIVE SUMMARY THE COMPANY REGULATORY ENVIRONMENT MARKET ANALYSIS FINANCIALS
Wednesday, May 6, 2020
Is Othello a Tragic Play Free Essays
Othello is a character displaying all the classic traits of a tragic hero. Linguistically he is eloquent in style; ââ¬Å"Rude am I in my speech and little blessed with the soft phrase of speechâ⬠(1.3. We will write a custom essay sample on Is Othello a Tragic Play? or any similar topic only for you Order Now 82-3). This also implies his modest side although he generally acts as an epic hero as opposed to a Christian leader and this too is reflected in his highly courageous and endearingly care-free speech: ââ¬Å"he that stir next, to carve for his own rage, holds his soul light: he dies upon his motionâ⬠(2.3.169-170). His peers also recognize him as heroic; Montano calls him ââ¬Ëbrave Othelloââ¬â¢ (2.1.37) and a ââ¬Ëworthy governorââ¬â¢ (2.1.30). This case relies on the assumption of Iagoââ¬â¢s completely evil nature and indeed he is generally scene as one of Shakespeareââ¬â¢s most despicable characters. He has a multitude of motives. Resentment and jealously of Cassioââ¬â¢s promotion: he wishes ââ¬Ëto get his placeââ¬â¢- (1.3.391-2) and once demoted says, ââ¬Ëhow do you now, lieutenant?ââ¬â¢ Hatred of Othello: ââ¬Ëdoth like a poisonous mineral gnaw my inwards and when Iago goes on to taunt Othello with degrading sexual images of Desdemona (3.3.205) is this hatred not perfectly visible? These accusations have little just cause and it is Othello we empathise with. Othello deals gracefully with the crude racism that was common for the time and concurrently treats his peers with equality and respect and is the model gentlemen when his wife is concerned. In the very first act there is a distinct theme of racism as Iago and Roderigo let their true feelings be known as they discuss Othello: ââ¬Å"And I ââ¬â God bless the mark, His moorshipââ¬â¢s ancient!â⬠This is clearly sarcastic with the deliberate intent of mocking he of the ââ¬Ëthick lipsââ¬â¢ and Roderigo responds, ââ¬Å"By heaven, I rather would have been his hangmanâ⬠. He also displays his naivety, which could be perceived as a fatal flaw, as he insists on calling Iago ââ¬Ëhonest ââ¬Ë persistently throughout the play How to cite Is Othello a Tragic Play?, Papers
Monday, April 27, 2020
Should Steroids Be Banned From Society Essays - Exercise Physiology
Should Steroids Be Banned From Society? Chris Jutt Research Paper Should Steroids Be Banned From Society? Its amazing what athletes will do to achieve higher levels of performance and to get an edge on the rivaled competition. Often people do not realize the long-term effects that result from the decisions they make early in life. This resembles the obvious phenomenon with steroids. Steroids became a spreading exposure to athletes in the Olympics and other major sporting events during the 1950s. This use of steroids among athletes became apparent when Canadian sprint runner Ben Johnson tested positive for steroid use after winning the gold medal for the 100-meter dash during the 1988 Olympics. Today, a thin fifteen-year-old can just walk down to the local gym and find sellers to obtain the drug that will make him the idol of all his classmates. Being such an attractive drug, as shown in the analogy above, and seeming harmless to the unaware user, steroids can have a potentially jeopardous effect. Consistently, users, new and experienced, have no knowledge as to the dangerous consequences that steroids can have on their minds and bodies. Although steroids have low death tolls in our society, banning it is purely justified because of the extremely perilous side effects it inflicts on the unsuspecting user. Though steroids are known as a somewhat dangerous substance, they are legal to possess and consume. There has not yet been a true clinical study that proves such possible side effects are linked to the use of steroids. Sure, there has been several cases in which someone has died and an autopsy has shown that the person was using steroids, but this does not mean they are a lethal drug as some medical professionals have stated. Some advocates believe that because steroids are legal, and since its the decision of the user to take the drug, steroids are not causing a problem in society. Millions, causing deteriorating effects on their bodies, consume alcohol and cigarettes every day, but there has never been a protest to put a ban on these items because of their harmful nature. So how are steroids any different? Some people may state that the wide spread use of steroids among professional athletes is forcing young upcoming athletes to use steroids, even though its against their morals. T his is because they know they can not compete adequately against their opponents who are using steroids to achieve higher levels of performance. One might say this is how competition works though. Race car drivers and gymnasts are out there every day, pushing themselves harder and harder, going just a little faster, or doing a new, more difficult trick. Many believe they are forced by their own desire to win, and the hazardous risks they take, be it taking a corner a little faster or pulling an extra flip in a routine, are no different than the risks a football player, wrestler, or weight lifter takes when they choose to use steroids to increase their skills. Many believe these reasons make steroid abuse morally justified, and say their use in sports and other activities are just an added element in boosting performance. It is true that there has not yet been any defined medical research to prove steroid abuse is linked to severe medical implications. But many chronic users dealing with massive medical difficulties believe they were a result of steroid abuse. Alcohol and cigarettes are major contributors to the deaths of thousands each year. Frequently we see a family member, or friend, suffering from diseases and health conditions caused by smoking and drinking. These conditions can often lead to an early, horrible death for the individual. Many find these experiences an obstantial reason to not drink and smoke. In a similar situation, young athletes see their former athletic idols suffering from medical problems caused by steroids. These professionals will even admit to their former steroid abuse in hopes to persuade the thousands of young athletes participating in steroid abuse each day to make the right choice in not using steroids. I find it hard to believe how young athletes can simply ignore t he warnings of these suffering abusers. This can partly be blamed on the lack of education about steroids that
Thursday, March 19, 2020
World bank Group essays
World bank Group essays The World Bank is not a bank in the common sense; it is an agency made up of 184 member countries. These countries are jointly responsible for how the institution is financed and how money is spent along with the rest of the development of the community. The World Bank supports both developed and developing countries with lending guaranteed analytic and advisory work, debt relief, capacity enhancement, global monitoring and advocacy. Their goals are to eradicate poverty and hunger, achieve universal primary education, promote gender equality, reduce child mortality, combat deadly diseases, ensure environmental sustainability, and develop a global partnership for development. The World Bank's poverty reduction strategy is based on building the investment climate and investing in poor people. They offer different types of financing projects. These projects include low interest loans, interest free credit, and grants, which come from 40 rich countries donors that contribute money every 4 years to these developing countries. The money that is borrowed by the governments has to be used for specific programming in poverty reduction, delivery of social services, environmental protection, or economic growth. There are two types of borrowers: the middle-income countries and the heavily indebted poor countries. The borrower first identifies and prepares a project proposal to the bank for it to be reviewed, then negotiate and agree on the development objectivity, components, outputs, performance, indicators, implementation plan and a schedule disbursing loan funds. The World Bank considers themselves to have achieved success over their program, but they feel there is much more work to be needed in poor countries. Their objective is to eradicate extreme poverty in all nations. This group has a disclosure policy that allows the public to view what they do because they believe in an anticorrupt ...
Monday, March 2, 2020
Poes The Raven With Explanations for ESL Learners
Poe's The Raven With Explanations for ESL Learners The Ravenà by Edgar Allan Poe is a classic American poem. Itsà quite popular to read this poem around Halloween, but its a glorious oneà to read aloud at any time of year, with a compelling rhythm and fantastic story that will send shivers up your spine. This version of The Raven defines the more challenging words after each section of the poem. Theà poem can be read on many levels; on your first reading you may want to try to understand the literal meaning of the poem, rather than getting bogged down in symbolism or trying to define every individual word. For more on The Raven, you may want to check out these questions for discussion. Read on if you dare!à The Raven by Edgar Allan Poe Once upon a midnight dreary, while I pondered, weak and weary,Over many a quaint and curious volume of forgotten lore -While I nodded, nearly napping, suddenly there came a tapping,As of some one gently rapping, rapping at my chamber door.Tis some visitor, I muttered, tapping at my chamber door -Only this and nothing more. pondered thoughtlore storyrapping knockingmuttered said Ah, distinctly I remember it was in the bleak December,And each separate dying ember wrought its ghost upon the floor.Eagerly I wished the morrow; -vainly I had sought to borrowFrom my books surcease of sorrow -sorrow for the lost Lenore -For the rare and radiant maiden whom the angels name Lenore -Nameless here for evermore. bleak sad, black and coldember burning piece of wood glowing orangewrought presentedmorrow the next daymaiden woman, girl And the silken sad uncertain rustling of each purple curtainThrilled me -filled me with fantastic terrors never felt before;So that now, to still the beating of my heart, I stood repeating,Tis some visitor entreating entrance at my chamber door -Some late visitor entreating entrance at my chamber door;This it is and nothing more. rustling movement that makes noiseentreating asking for Presently my soul grew stronger; hesitating then no longer,Sir, I said, or Madam, truly your forgiveness I implore;But the fact is I was napping, and so gently you came rapping,And so faintly you came tapping, tapping at my chamber door,That I scarce was sure I heard you -here I opened wide the door; -Darkness there and nothing more. implore ask forscarce hardly Deep into that darkness peering, long I stood there wondering, fearing,Doubting, dreaming dreams no mortal ever dared to dream before;But the silence was unbroken, and the stillness gave no token,And the only word there spoken was the whispered word Lenore!This I whispered, and an echo murmured back the word Lenore -Merely this and nothing more. peering looking intogave no token gave no sign Back into the chamber turning, all my soul within me burning,Soon again I heard a tapping something louder than before.Surely, said I, surely that is something at my window lattice;Let me see, then, what threat is, and this mystery explore -Let my heart be still a moment and this mystery explore; -Tis the wind and nothing more! window lattice frame around the window Open here I flung a shutter, when, with many a flirt and flutter,In there stepped a stately Raven of the saintly days of yore.Not the least obeisance made he; not an minute stopped or stayed he;But, with mien of lord or lady, perched above my chamber door -Perched upon a bust of Pallas just above my chamber door -Perched and sat and nothing more. flung threw openflutter movement of wings, noisestately magnificentobeisance gesture of deference, respectmien manner ofperched how a bird sits Then this ebony bird beguiling my sad fancy into smiling,By the grave and stern decorum of the countenance it wore,Though thy crest be shorn and shaven, thou, I said, art sure no craven,Ghastly grim and ancient Raven wandering from the Nightly shore -Tell me what thy lordly name is on the Nights Plutonian shore!Quoth the Raven, Nevermore! beguiling charmingcountenance bearing, mannercrest headthou old English for youart arecraven cowardly, mean-spiritedthy old English for your Much I marvelled this ungainly fowl to hear discourse so plainly,Though its answer little meaning -little relevancy bore;For we cannot help agreeing that no living human beingEver yet was blest with seeing bird above his chamber door -Bird or beast upon the sculptured bust above his chamber door,With such a name as Nevermore. marvelled was surprisedungainly uglyfowl birddiscourse speechbore contained, had But the Raven, sitting lonely on the placid bust, spoke onlyThat one word, as if his soul in that one word he did outpour.Nothing farther then he uttered; not a feather then he fluttered -Till I scarcely more than muttered: Other friends have flown before- On the morrow he will leave me as my Hopes have flown before.Then the bird said Nevermore. placid peacefuluttered said Startled at the stilless broken by reply so aptly spoken,Doubtless, said I what it utters is its only stock and store,Caught from some unhappy master whom unmerciful DisasterFollowed fast and followed faster till his songs one burden bore -Till the dirges of his Hope that melancholy burden boreOf Never -nevermore. aptly wellstock and store repeated phrasedirges sad songs But the Raven still beguiling all my sad soul into smiling,Straight I wheeled a cushioned seat in front of bird, and bust, and door;Then, upon the velvet sinking, I betook myself to linkingFancy unto fancy, thinking what this ominous bird of yore -What this grim, ungainly, ghastly, gaunt, and ominous bird of yoreMeant in croaking Nevermore. betook moved myselffancy here used as noun meaning imagined story, thoughtyore from the pastcroaking the sound a frog makes, usually a very ugly sound coming from the throat This I sat engaged in guessing, but no syllable expressingTo the fowl whose fiery eyes now burned into my bosoms core;This and more I sat divining, with my head at ease recliningOn the cushions velvet lining that the lamp-light gloated oer,But whose velvet violet lining with the lamp-light gloating oerShe shall press, ah, nevermore! bosom chest, heartdivinig guessing Then, methought, the air grew denser, perfumed from an unseen censerSwung by Seraphim whose foot-falls tinkled on the tufted floor.Wretch, I cried thy God hath lent thee -by these angels he hath sent theeRespite -respite and nepenthe from thy memories of Lenore!Quaff, oh quaff this kind nepenthe and forget this lost Lenore!Quoth the Raven, Nevermore. methought old English for I thoughtcenser a container for burning incensewretch horrible personhath old English for hasthee old English for yourespite rest fromnepenthe a drug providing a way of forgetting somethingquaff drink quickly or recklesslyQuoth quoted Prophet! said I thing of evil! -prophet still, if bird or devil! -Whether Tempter sent, or whether tempest tossed thee here ashore,Desolate, yet all undaunted, on this desert land enchanted -On this home by horror haunted, -tell me truly, I implore -Is there -is there balm in Gilead? -tell me -tell me, I implore!Quoth the Raven, Nevermore. Tempter Satantempest stormbalm liquid that eases painGilead biblical reference Be that word our sign of parting, bird or fiend! I shrieked, upstarting -Get thee back into the tempest and the Nights Plutonian shore!Leave no black plume as a token of that lie thy soul hath spoken!Leave my loneliness unbroken! -quit the bust above my door!Take thy beak from out my heart, and take thy form from off my door!Quoth the Raven, Nevermore. parting separation, leavingfiend monstershrieked shouted, screamedplume type of featherquit leave And the Raven, never flitting, still is sitting, still is sittingOn the pallid bust of Pallas just above my chamber door;And his eyes have all the seeming of a demons that is dreaming,And the lamp-light oer him streaming throws his shadow on the floor;And my soul from out that shadow that is floating on the floorShall be lifted -nevermore. flitting movingpallid pale
Saturday, February 15, 2020
Public Relations Plan Essay Example | Topics and Well Written Essays - 750 words
Public Relations Plan - Essay Example What the public thinks of one school carries a weight that could make or break it. To cope with the demand for information, public relations has become an indispensible tool for schools and organizations all over. With this, schools can maintain an aura of trust, credibility, and cooperation with the general public as well as the people inside the school. This is important in many ways because who you know and who knows you really count in any business. A single remark from a parent could ruin a school, not enough exposure to the public could limit the number of students coming to the school, and a bad image could discourage potential students from even considering enrolling to that school. It goes on and on. With proper public relations, all those can be avoided. Communicating with the Community It is imperative that the school maintains contact with the people inside and around it. That means talking and listening to everyone from the staff, the faculty, the administration, the stu dents and their families, and the community in general. The school must strive to empower everyone with information about itself, its current status, and the status of its students. It must also increase the amount of interaction between the school and community, in effect increasing the involvement and support of the community in the schoolââ¬â¢s affairs. This can be achieved by holding meetings and events that could serve as forums where people can discuss about the important things relevant to the school. For the teachers and staff, Faculty and staff meetings could be held monthly or as needed to keep everyone updated and to provide an outlet for discussion; for parents, Parent-Teacher conferences can be done regularly to bring them up to speed with their childrenââ¬â¢s performance, any events in school to look out for, and to discuss better ways to help the children have the best education; Giving recognition to the achievers is also a form of feedback. It gives a sense of pride and lets parents know that their child is doing well, while the student gets motivated to study harder; the students should also have a say through student forums and other such activities; to keep the school in the eyes of the community in general, some of the most concrete ways are distributing school publications or newsletters, student ambassador programs, and participating or hosting community events; other ways that are important would be cleaning up the schoolââ¬â¢s image through an awareness campaign or community outreach program, instructing the teachers to be more open to studentsââ¬â¢ and parentsââ¬â¢ concerns by offering a listening ear to them, or putting up a ââ¬ËQuestions, comments or suggestion boxââ¬â¢ (or any equivalent) wherein anyone can voice a concern at any time. All the while, the school itself provides the information in an open manner with enthusiasm and a visible concern for the proper education of the students. Crisis Management The best way to handle a crisis is preventing it, or failing that, preparing for it. Crisis aversion is the primary focus for crisis management. The school needs to look for possible crises that may occur and take the necessary steps to prepare for it. For incidents beyond the control of the school, steps can also be taken to mitigate the damage that can be caused. First, prevention is the key. Check the safety of
Sunday, February 2, 2020
UK Budget Hotels Case Study Example | Topics and Well Written Essays - 3500 words
UK Budget Hotels - Case Study Example The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002) Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002) Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. The hotel chain is owned by Whitbread Company and it was opened to over competition to the Travelodge. The very first group of the hotel were built next to Beefeater in 1987-1988. Ever since 1987, the premier hotels have developed to become the biggest chain of hotels in the whole of UK. In the year 2004 Whitbread re-branded the travel inn company to be known as premier Travel Inn after acquiring the rival group Premier Lodge that was owned by Spirit group at a total sum of 505 US Dollars. The name has been re-branded again to Premier Inn in this year (2007) Company logo; source (Premier Inn, 2007) Premier inn summary information (Premier Inn, 2007) Type Public Founded 1987 Headquarters Flag of England Luton Area served United Kingdom Industry Hospitality Parent Whitbread Rooms capacity 32,500 Rooms The hotel chain has created a policy of having similar rooms in all of its hotels; the rooms usually have a double bed/ twin beds, a working desk, shelves, a TV set and a shower. Some rooms have extra pull-out beds or on sofa, there are referred as family rooms. Usually these rooms are not priced higher than the standard rooms, as they are same in size. In the year 2006 premier inn modified their general room design; however the rooms still have the same standard of facilities as in the past. Currently, the company offers a few numbers of rooms where smoking is allowed, but as from January 2008, the company aims at making banning smoking in all rooms. (Premier Inn, 2007) Pricing policy Premier Inn's charges a daily amount per room occupied not considering the number of people occupying the room, the maximum allowed number is two adults and two children. The price of a room according to the company website is from $ 48, however many of its chain charge a minimum of $55, though the pricing depends on where the hotel is located and on particular days of the week. For example prices are higher on a week day than during a weekend. Unlike their main competitor
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