Public Relations Plan Essay Example | Topics and Well Written Essays - 750 words

Public Relations Plan - Essay Example What the public thinks of one school carries a weight that could make or break it. To cope with the demand for information, public relations has become an indispensible tool for schools and organizations all over. With this, schools can maintain an aura of trust, credibility, and cooperation with the general public as well as the people inside the school. This is important in many ways because who you know and who knows you really count in any business. A single remark from a parent could ruin a school, not enough exposure to the public could limit the number of students coming to the school, and a bad image could discourage potential students from even considering enrolling to that school. It goes on and on. With proper public relations, all those can be avoided. Communicating with the Community It is imperative that the school maintains contact with the people inside and around it. That means talking and listening to everyone from the staff, the faculty, the administration, the stu dents and their families, and the community in general. The school must strive to empower everyone with information about itself, its current status, and the status of its students. It must also increase the amount of interaction between the school and community, in effect increasing the involvement and support of the community in the school’s affairs. This can be achieved by holding meetings and events that could serve as forums where people can discuss about the important things relevant to the school. For the teachers and staff, Faculty and staff meetings could be held monthly or as needed to keep everyone updated and to provide an outlet for discussion; for parents, Parent-Teacher conferences can be done regularly to bring them up to speed with their children’s performance, any events in school to look out for, and to discuss better ways to help the children have the best education; Giving recognition to the achievers is also a form of feedback. It gives a sense of pride and lets parents know that their child is doing well, while the student gets motivated to study harder; the students should also have a say through student forums and other such activities; to keep the school in the eyes of the community in general, some of the most concrete ways are distributing school publications or newsletters, student ambassador programs, and participating or hosting community events; other ways that are important would be cleaning up the school’s image through an awareness campaign or community outreach program, instructing the teachers to be more open to students’ and parents’ concerns by offering a listening ear to them, or putting up a ‘Questions, comments or suggestion box’ (or any equivalent) wherein anyone can voice a concern at any time. All the while, the school itself provides the information in an open manner with enthusiasm and a visible concern for the proper education of the students. Crisis Management The best way to handle a crisis is preventing it, or failing that, preparing for it. Crisis aversion is the primary focus for crisis management. The school needs to look for possible crises that may occur and take the necessary steps to prepare for it. For incidents beyond the control of the school, steps can also be taken to mitigate the damage that can be caused. First, prevention is the key. Check the safety of

UK Budget Hotels Case Study Example | Topics and Well Written Essays - 3500 words

UK Budget Hotels - Case Study Example The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002) Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002) Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. The hotel chain is owned by Whitbread Company and it was opened to over competition to the Travelodge. The very first group of the hotel were built next to Beefeater in 1987-1988. Ever since 1987, the premier hotels have developed to become the biggest chain of hotels in the whole of UK. In the year 2004 Whitbread re-branded the travel inn company to be known as premier Travel Inn after acquiring the rival group Premier Lodge that was owned by Spirit group at a total sum of 505 US Dollars. The name has been re-branded again to Premier Inn in this year (2007) Company logo; source (Premier Inn, 2007) Premier inn summary information (Premier Inn, 2007) Type Public Founded 1987 Headquarters Flag of England Luton Area served United Kingdom Industry Hospitality Parent Whitbread Rooms capacity 32,500 Rooms The hotel chain has created a policy of having similar rooms in all of its hotels; the rooms usually have a double bed/ twin beds, a working desk, shelves, a TV set and a shower. Some rooms have extra pull-out beds or on sofa, there are referred as family rooms. Usually these rooms are not priced higher than the standard rooms, as they are same in size. In the year 2006 premier inn modified their general room design; however the rooms still have the same standard of facilities as in the past. Currently, the company offers a few numbers of rooms where smoking is allowed, but as from January 2008, the company aims at making banning smoking in all rooms. (Premier Inn, 2007) Pricing policy Premier Inn's charges a daily amount per room occupied not considering the number of people occupying the room, the maximum allowed number is two adults and two children. The price of a room according to the company website is from $ 48, however many of its chain charge a minimum of $55, though the pricing depends on where the hotel is located and on particular days of the week. For example prices are higher on a week day than during a weekend. Unlike their main competitor

Abortions Should Be Stopped :: Abortion Pro Choice Essays

Abortions are one of the many things that everyone has an opinion on. As defined by the 2012 Merriam-Webster dictionary, an Encyclopedia Britannica Company, an abortion is, â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus as a spontaneous expulsion of a human fetus during the first 12 weeks of gestation--miscarriage, the induced expulsion of a human fetus, or the expulsion of a fetus by a domestic animal often due to infection at any time before completion of pregnancy.† Abortions have always been and will probably always be a controversial topic in which everyone will not agree upon. In the midst of the controversy, two groups have emerged. These groups are referred to as pro-life and pro-choice. According to Gale Opposing Viewpoints in Context, pro-life supporters claim that life begins at conception, therefore, abortion at any stage in the pregnancy is murder. They believe that life is valuable and the life of the unborn baby has the same rights as the mother. Pro-choice supporters, on the other hand, claim that it is the woman’s right to choose what she does with her body. These pro-abortionists claim that anti-abortionists are truly against the rights of women and free choice rather than the termination of the fetus. Pro-life and pro-choice advocates differ in many of their opinions, specifically, concerning when life begins, affects abortions have on the mother, and how politics and religion play a role in abortions. In order to fully understand any topic, a complete explanation is required. Therefore, the history of abortions and different procedures used are no exception. Abortions have been around for thousands of years. However, in the eighteen hundreds abortions in the United States became illegal. Due to the lack of medical education, procedures and surgeries such as abortions were very dangerous. As medical advancements were made, women still had to rely on back ally abortions which usually resulted in the harm of thousands of women. Abortions remained illegal, despite the medical advancements largely impart to the fact that physicians did not want to share their patients with other practitioners. The American Medical Association stated that abortions were wrong and unsafe. Therefore, according to the National Abortion Federation, abortions were then made into a â€Å"physicians-only† practice because they could be performed legally in order to save the woman’s life.

Only one submission assignment

Is required for each group. Late Penalty: The late penalty for the assignment is 10 percent of the full mark per day for each day the assignment Is late. Including weekends and public holidays. Other Penalties: The penalty for groups of more than 7 students is 50% deduction of the total mark received. Total 15 marks Part 1: Hedging with Futures Assume that you are holding a portfolio of S&P index and consider using the S&P 500 index futures contracts to hedge the portfolio risk.Determine your hedging strategy nd discuss how to implement your strategy (note that the contract information of the S&P 500 index futures can be found at the CME website). Data file can be downloaded from the course Blackboard under the Project folder. The file contains daily prices of S&P 500 index and S&P 500 index futures. Part 2: Trading Options Go to Yahoo Finance http://finance. yahoo. com/ and click on the Dow Jones, NASDAQ (on the top panel). Then click on components on the left panel. You can see a l ist of stocks in the â€Å"Symbol† column.When you click on any stock, you will get basic Information on the stock. Among them. Market Cap Is the one you need to use to select stocks. You need to select three stocks (a stock with market capitalization more than $10 billion, a stock with market capitalization In between $10 billion and $500 million and a stock with market capitalization less than $500 million) whose options are reasonably actively traded. Click on a stock and then click on options on the left panel, you will get the prices of calls and puts.

Adapting to Life in American Universities Rebekah Nathan

After numerous years of educating anthropology at state campus, Rebekah Nathan was perplexed by her students’ deeds. They had established strange actions of eating meals on their desk, not finishing reading projects and remaining silent during class debates. She felt she was dealing with an external culture. As an anthropologist, she decided to go and cohabit with them as an covert student to study more about them. She registered as a freshman scholar at the university she was coaching. She expended one year existing in the students residence taking lessons with them, taking meetings and recording her annotations to compare them with pupils of years ago. There are issues, which Nathan revealed a fresh man should ponder in adapting to life in university. Friendships are essential for a freshman in college. One has to decide the type of friends to have within the college. Nathan notes that nowadays, students socialize more while in school, than while at home. They tend to form social groups based on interest rather than where they live. This is what Nathan learnt as he enters the dorm where students made friendships based on common interest. The importance of relationships is to generate civic work. She notes that many efforts by dorm advisors to get residential together for various activities often ended in low participation. A freshman should measure what constitutes a meaningful friendship. Freshman should take time in choosing a relationship because there is no given

The Crucible By Arthur Miller - 1284 Words

Nature dictates that survival is the key to life, improving one’s own situation is in higher consideration than improving the wellbeing of a mass. Humans are naturally corrupted in such a way that they manipulate events to their own liking and prosperity. In â€Å"The Crucible,† written by Arthur Miller, characters in Salem are driven by self-promoting ulterior motives through righteous justification. Consistently, Salemites undermine others in effort to establish self-gain. This dissembling triggers a mass adherence for a selfish cause. Righteous justification for self-promoting ulterior economic or social gains are not only exposed and characterized by Arthur Miller, but are still relevant throughout modern society. For instance, Thomas Putnam uses the death of his children as a facade to extend his ulterior capitalistic motives. By using his daughter Ruth to fabricate accusations, Putnam condemns civilians and then profits by taking their land. Salem stands by his efforts due to the misrepresentation of the accused and falsely believe that the condemning is ethical. False righteous means for economic and imperialistic expansion have been executed for centuries. Propaganda, exploitation and manipulation are recurring methods of self-gain through conquest. One such instance is the CIA and International Monetary Fund covertly operating to exploit the third-world for the benefit of the corporate west. In 1954, the CIA staged a coup d etat in Guatemala against the democraticallyShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent lite rature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyR ead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

Analysis Of Katia M. De Quieros Mattoso - 915 Words

In this engaging book, Katia M. de Quierà ³s Mattoso, one of Brazil’s most well-known social historians gives the general reader with an overall summary of slavery in Brazil, from the beginning of captivity until the end of a slave’s life. The notable difference between this book and others on Brazilian slavery is the viewpoint the author gives from the eyes of a slave, humanizing a topic that is usually referred to as an though it were business rather than an oppressed mass of human beings. Originally the book was written in French, only after to be written in Portuguese and then English (translated by Arthur Goldhammer). Mattoso spends this book exploring the ideas and concerns of the Brazilian slaves along with sympathizing their feelings and emotions. The book contains three major parts, each with three chapters. The first part is titled To Be Sold Into Slavery and explores how the slaves are sold into slavery, how they became merchandise in Brazil, and what classi fied them as valuable merchandise. Mattoso states, â€Å"to understand the slave, we must not only investigate the work he did and the masters he served in Brazil but also the way in which he became captive and the people who profited from his purchase in sale (13).† She begins with details of the slave imports, including who was involved, when and where the trade was taking place, and why it thrived. The part was necessary for the reader to learn more about the journey that the Africans traveled as it was the